Colleen Professional makeup launches in Ghana

Portia Arthur

April 4, 2016 3:00 PM

The idea behind the brand is high concept, low maintenance, aka unique formulas that are easy to apply think: one-step application with no hassle and deliver quality results using plant-based ingredients.

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So much has been happening in the makeup industry in Ghana this year. This has led to an upsurge in activities in the beauty industry and with it the emergence of a new crop of vibrant makeup artistes and schools.

Makeup is an awesome form of self-expression and character for women. The real movers and shakers of the makeup world are the make-up artistes who agree that the right kind of makeup can shape perceptions about a woman- from her competence, to her likeability and ultimately attraction.

“Now talking about price, the ones that can afford the expensive ones go for them while others save to get them. But the most essential thing here is you getting the right makeup for the right skin type and colour”, Miss Bimpe, a high-end professional African make-up artiste revealed.

It's no secret that the cool people at Silver Queen Cosmetics know what's up. The beauty company is located at Osu Oxford Street, so when we heard that it was bringing Colleen Professional Makeup to Ghana, we knew it would be noteworthy.

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"We decided to create something the everyday African woman would love, something that appealed to their desire for European standards without having to break the bank. This ended up in a makeup brand which is easy to use, hypoallergenic, and has great colours for all skin tones” Silver Queen business consultant Marwan Saouda told us.

Colleen Professional makeup collection has everything a girl on the go could want, from lip and blush oils to eye and lip markers made with a pigment-packed formula that lasts all day.

This is not your average natural beauty brand in fact, it's not your average makeup line, either. So whether you like your look to be bold and daring or prefer just the basics, get excited because Colleen Makeup has launched and is seeking partnerships with wholesalers, retailers and makeup artistes.

Silver Queen Cosmetics is also providing an exciting 10% discount to tertiary students who purchase the product or represent the brand.

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Portia Arthur