The Bank of England studied Dr. Seuss books to make its writing clearer and more accessible

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May 30, 2017 9:05 AM

The central bank analysed the children's author after finding that just one in five people could read and understand its inflation report.

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LONDON – Staff at the Bank of England studied the writing style of Dr. Seuss as part of a push to make its communications more easily understood by the general public.

The central bank analysed the children's author after finding that just one in five people could read and understand its inflation report, Minouche Shafik, the former deputy governor for markets at the central bank, said at the Hay Festival on Sunday.

"Dr. Seuss was a master at using simple language, at getting children to read," Shafik, speaking on role of experts in policy making, said.

Technocratic institutions such as central banks are struggling with a wave of political populism, which favours policy-making based on emotions rather than evidence, Shafik said.

Shafik said that economists often fail to engage with politicians and the public because of their dry, logical manner, and should do more to tell stories. "Most experts need to challenge themselves," said Shafik, "they must maintain quality standards and also embrace uncertainty."

The Bank of England's push to make itself understood comes as a similar initiative by the World Bank's chief economist, Paul Romer, ended in him stepping down as manager of its research department.

Romer told staff of the Development Economics Group to write more clearly and succinctly, limiting the use of the word "and."

Romer said that

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