- Buzz around the industry has been that Nissan was spending heavily on incentives.
- The carmaker has a weak portfolio of vehicles in the US.
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Nissan's big sales dip in April shouldn't have surprised anybody
Nissan-Renault-Mitsubishi's strategy is global, and that led it to win the worldwide sales crown in 2017. But in the US, Nissan has a classic product problem. It's cars and trucks are good enough to convince buyers to take a look but Nissan has to discount to make sales.
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April auto sales, even with General Motors dropping out of monthly reporting, were robust. The US market is on track to post another year in which 17 million vehicles roll off dealer lots.
According to Bloomberg, the outlier in this story was Nissan.
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