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Tesla gains after announcing new Model 3 production

Tesla has not had a profitable year since going public in 2010.

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Tesla is up 1.97% at $267.25 a share on Thursday morning amid news that the car company is getting its factory ready for Model 3 sedan production.

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has a lot riding on the Model 3, which is priced at roughly $35,000 before government incentives. If successful, the sedan could raise beyond a niche luxury player in the automotive sector.

has not had a profitable year since going public in 2010.

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