- The partnership is part of Twitter's strategy to stream sports content on its platform.
ADVERTISEMENT
Twitter is popping after announcing a partnership with Disney's ESPN (TWTR, DIS)
The partnership is part of Twitter's strategy to stream sports content on its platform.
ADVERTISEMENT
Recommended articles
Twitter shares are popping, up more than 4% Monday, after the social-media company announced an advertising and live-content partnership with Disney's ESPN.
The partnership would put some of Disney's sports content on the Twitter platform. The specifics of the advertising revenue arrangement are not yet clear. Twitter and ESPN will roll out which specific live sports shows will be aired on the platform over the next couple of days..
"
ADVERTISEMENT
The move is part of a broader strategy for social media companies, including Twitter, to cash in on sports content. Twitter and Major League Baseball recently announced a partnership in which Twitter will stream some MLB games.
Twitter shares are up 24.02% on the year.
FOLLOW BUSINESS INSIDER AFRICA
ADVERTISEMENT
Recommended articles
Top 10 most valuable South African brands in 2024
Africa's giants play tug of war for the top economic spot
Morocco is making giant strides to become Africa's aviation manufacturing hub
Hackers test their ransomwares in less protected regions like Africa before striking richer nations: Report
Top social media platforms used for agriculture in Kenya - Survey
African countries with the fastest-growing military strength in 2024
3 African countries could play host to Russian diplomatic missions
Trends in online casino gaming in New Zealand
