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Martin Luther King's family slams Ram for using his speech to sell trucks in most-hated Super Bowl ad

Many people are criticizing Ram's Super Bowl ad. Now, Martin Luther King's family is slamming the ad.

  • Martin Luther King's family is speaking out against Ram's Super Bowl ad, which had a voiceover from a speech the civil rights activist gave 50 years ago.
  • Many have criticized Ram's decision to use King's speech on service and greatness in order to sell trucks since it aired during the Super Bowl.
  • The move was criticized by King's family and memorial on Twitter.

Martin Luther King's family has spoken out against Ram's ad that heavily quotes the civil rights activist.

In a tweet, The King Center — a memorial to MLK run by his family — said it did not approve the ad because it's not the entity licensed to do so. King's daughter Bernice retweeted it.

Neither @TheKingCenter nor ... @ The King Center

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Sapna Maheshwari at The New York Times reveals that Ram approached King's estate about using King's speech in the ad, which quotes a speech on greatness and service.

"Are MLK's words really being used right now to sell cars?" Nicholas Thompson, the editor of Wired,wrote in a tweeton Sunday night.

Many others chimed in, saying they felt it was inappropriate for Ram to use an iconic civil-rights speech to sell vehicles.

Official Ram Trucks Super Bowl Commercial | Dr. Martin Luther King, Jr. | Built to Serve

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