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The UNC academic scandal investigation began with a football player's tweet about popping bottles in Miami

Marvin Austin's tweet led to an investigation about players receiving benefits, uncovering academic violations along the way.

The NCAA announced Friday that it could not conclude academic violations by UNC after an investigation that spanned more than three years.

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As noted by SB Nation and TarHeels Blog two years ago, in 2010, UNC defensive lineman Marvin Austin set off an investigation because of his tweets. In 2010, Austin tweeted, "

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