Pizza giants in Ghana 'clash' over customer dissatisfaction

In an era where social media is considered as an integral extension of the marketing trend, it is easier for customers to express their dissatisfaction.

Peer to peer marketing is one of the fastest ways to win and more sadly, lose both existing and potential clients.

This premise came to bear when a patron of Eddys Pizza, one of the popular pizza retail shops in Ghana, was served an order which was obviously way below her satisfaction. She took her displeasure to Twitter and wrote, "I just got home from eddys only to see this. How can I eat now? I should have checked after receiving my order."

The tweet soon attracted the interest of followers who came to ‘sympathize’ with the dissatisfied buyer.

“This is supposed to be their supreme with extra cheese,” the complainant replied to one of the sympathizers under the tweet.

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Eddys Pizza was however quick to apologize. “We are really sorry for the inconvenience. Can you please send us the branch you purchased your pizza and if possible DM your contact number. Thanks,” the official handle of the shop said.

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However, the apology did not deter people from throwing shades at both the buyer and seller.

"Put it in fridge, microwave tomorrow and allow to stand for 15min ... enjoy your 'Tubani,'" a follower replied.

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Things got interesting when one of the major competitors of Eddys Pizza, Papas Pizza, joined the tread with a simple comment, “clearing my throat” before later providing contact details for potential customers.

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What is clear is that many customers will be lost or won during this battle but the biggest lesson is for businesses to strive for customer satisfaction which is a key determiner of profitability.