- Deciem, the skincare brand behind The Ordinary, came into the spotlight after its founder took over the company's Instagram page and posted a series of erratic comments and photos.
- Negative Glassdoor reviews detail a problematic work environment at the company.
- On Thursday,
ADVERTISEMENT
A skincare brand with a cult following is in turmoil after its founder goes on bizarre Instagram rampage
Deciem, owner of The Ordinary, came into the spotlight when its founder posted a series of erratic comments on Instagram. Now, its co-CEO is reportedly out.
The company behind the internet's favorite beauty brand is in turmoil.
The Ordinary is a skincare brand that's known for its affordable prices and high quality and is beloved by beauty editors, Instagram influencers, and celebrities like Kim Kardashian West.
Brandon Truaxe, founder of The Ordinary's parent company, Deciem, came into the spotlight this month when he took over the company's Instagram page and began posting a series of erratic updates. Deciem also owns Noid, Hylamide, and The Chemistry Brand, and is partly owned by Este Lauder, which bought a stake in the company in June 2017.
ADVERTISEMENT
Stop being mean to kind ani... @ deciem
In the wake of Truaxe's posts, several people began sharing links to the company's negative Glassdoor reviews on platforms like Reddit.
This month, several former employees confirmed to
Our cozy, kind, smart, humb... @ deciem
Kilner reportedly departed the company on Thursday, and CFO Stephen Kaplan is rumored to be resigning, according to Racked.
ADVERTISEMENT
"
JOIN OUR PULSE COMMUNITY!
ADVERTISEMENT
Eyewitness? Submit your stories now via social or:
Email: eyewitness@pulse.ng
ADVERTISEMENT