ADVERTISEMENT

American Apparel's disgraced founder seems to be resurrecting his 'dead' brand under a new name

Dov Charney has started a new clothing company that's shockingly similar to American Apparel.

Los Angeles Apparels' clothes look shockingly familiar.

The brand, called Los Angeles Apparel, launched in late 2016 soon before American Apparel — the company that Charney founded — declared bankruptcy in October.

ADVERTISEMENT

According to Bloomberg's Matthew Townsend, the sense of deja vu goes beyond the similar name. Other shocking similarities include:

  • The motto:
  • The clothing:
  • the website reads.
  • The models:
  • brand's approach to "natural beauty,"
  • The customers:
  • The workers:
  • The supplies:
  • The warehouse
ADVERTISEMENT

Charney was pushed out at American Apparel in 2014. He had been sued for harassment by employees several times, in suits that were settled or thrown out of court. Charney has denied the allegations against him.

Canadian apparel maker Gildan bought the American Apparel brand for $88 million in a bankruptcy auction January, integrating the brand into the company's wholesale business.

"The company is dead," Charney told The Atlantic of the deal. "They’re just tossing around a brand. It's like Polaroid or Sharper Image. The spirit of American Apparel is dead."

FOLLOW BUSINESS INSIDER AFRICA

Unblock notifications in browser settings.
ADVERTISEMENT

Recommended articles

Sony’s creators convention redefines the creative landscape for content creators

Sony’s creators convention redefines the creative landscape for content creators

Egypt, Nigeria, and South Africa ranked as Africa's most polluted countries in new report

Egypt, Nigeria, and South Africa ranked as Africa's most polluted countries in new report

10 African countries with the lowest life expectancy according to the World Bank

10 African countries with the lowest life expectancy according to the World Bank

Kenyan women are more obese than their men - here’s why

Kenyan women are more obese than their men - here’s why

Africa’s richest man Dangote stands between Europe and $17 billion in revenue

Africa’s richest man Dangote stands between Europe and $17 billion in revenue

After months of exchanging blows, Kenya and Uganda takes steps towards resolution

After months of exchanging blows, Kenya and Uganda takes steps towards resolution

Africa's first black billionaire could join $2.9 billion Vivendi bid for MultiChoice

Africa's first black billionaire could join $2.9 billion Vivendi bid for MultiChoice

10 most dangerous African countries in 2024

10 most dangerous African countries in 2024

Russia’s nuclear influence expands further north of Africa

Russia’s nuclear influence expands further north of Africa

ADVERTISEMENT