- Plus-size store
- Respondents ranked the chain high on customer service and store atmosphere.
- It ranked low on value for money.
An unexpected retailer is surging to be more popular than H&M, Kohl's, and Macy's
A survey of 10,000 people put Lane Bryant in second place in a list of the nation's favorite premium retailers.
Lane Bryant has won over the hearts of American shoppers.
The plus-size store, which is owned by Ascena Retail Group, placed second on a list of Americans' favorite premium fashion stores, gaining seven percentage points of favorability over the year prior. 10,000 people responded to the survey, which was done by the customer-experience management company Market Force.
Lane Bryant was second only to Nordstrom, which was voted the No. 1 favorite for the sixth year running.
But, it scored low on value for money. Outside of sale items, the current collection of dresses at Lane Bryant costs between $59.95 and $99.95, for example.
Lane Bryant has struggled in the past year. Same-store sales dropped by 6% in the fiscal year of 2017, following a 1% increase in 2016. In its most recent quarterly results, reported in December for the first quarter of fiscal 2018, Ascena Retail Group reported that same-store sales were down by 5% at Lane Bryant.
NPD Group, which were reported by Bloomberggrew 6%
In the past, Lane Bryant has been criticized for being unfashionable and outdated, but the company has started to shed its dowdy reputation. It launched several viral social-media campaigns to appeal to shoppers, including "I'm No Angel," which appeared to take direct aim at Victoria's Secret.