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Black Friday is dead — and that's incredible news for bargain shoppers

More than half of people surveyed said that they're less likely to shop on Black Friday this year.

  • More than half of people say that they're less likely to shop on
  • One major reason for the decline in Black Friday shopping is that retailers have begun offering deals year-round to compete in the retail apocalypse.

Black Friday is no longer the bargain shopping bacchanal that it once was.

More than half of respondents (52%) said that they're less likely to shop on Black Friday this year than in years past, according to

According to National Retail Federation data, 99 million people said they shopped in stores on Thanksgiving weekend last year — a drop of three million from the year before. Elman says that number is only going to drop further this year.

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