Victoria's Secret just lost its status as the coolest lingerie brand

pulse

January 22, 2018 8:46 PM

The apparel and lingerie brand featured the Kardashian family in its latest ad campaign.

Calvin Klein's latest ad campaign features the Kardashian-Jenner sisters.
The brand has made a push on social media to promote its apparel and underwear collections.
This is bad news for Victoria's Secret who is losing ground in the US underwear market.

Calvin Klein sent the internet into a frenzy today with its new ad campaign that features the Kardashian-Jenner family.

The underwear brand, owned by PVH Corp, published the ad as part of it #MyCalvins social media campaign, which it launched in 2014 to promote the brand – this campaign now has over half a million posts on Instagram.

This is bad news for struggling Victoria's Secret that once

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Victoria's Secret seems to be taking note of Calvin Klein's designs and has released many similar styles recently.

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