Chipotle is cutting chorizo from the menu.
Chipotle is cutting one of its main items from the menu (CMG)
Chipotle is cutting chorizo from the menu.
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The burrito chain confirmed to CNBC on Monday that it is ditching chorizo, the spicy chicken-and-pork sausage meat that was added to the menu in late 2016.
Chorizo is reportedly the least popular protein among Chipotle customers, accounting for just 3% of total entree sales, according to
Chipotle has resisted adding new items to the menu for much of its existence.
However, since sales plummeted following an E. coli outbreak in late 2015, the chain has added three new items to the menu: chorizo in 2016, buñuelos — Chipotle's first ever dessert — in August, and queso in September. The chain also opened its first public test kitchen in New York City in July.
Many early reactions to Chipotle's queso have been negative. The dip is grainier and less gooey than traditional queso — something many customers find disturbing.