It's not surprising that these two platforms are reputed to have the most annoying ads.
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Half of millennials think that YouTube has the most annoying ads (FB, SNAP, GOOGL, TWTR, LNKD)
Facebook and YouTube are unquestionably two of the world’s most popular digital platforms. And with such large audiences up for grabs, it’s no wonder that advertisers are pouring funds into both businesses: Facebook generated close to $27 billion in advertising revenue in 2016, and though Google doesn’t break out YouTube sales, it credits the video platform as a crucial driver of its advertising revenue, which topped $79 billion last year.
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Millennials and baby boomers are divided on which platform serves the worst ads. Their preferences are inversely related by age group: Older survey respondents like YouTube ads more than Facebook ads, and vice versa for younger respondents. The familiarity that older people have with traditional TV may explain their tolerance for YouTube ads, which consist of pre- and mid-roll ads that resemble ad interruptions in linear programming.
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