McDonald's is taking its biggest risk in history (MCD)

pulse

June 20, 2017 9:27 PM

McDonald's new fresh beef patties are slowing down service.

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McDonald's is taking one of the biggest risks in the company's history by adding fresh beef to its menu.

The fresh beef patties, which will be available at restaurants nationwide next year, have been slowing down customer service — something McDonald's has been struggling to speed up for years, Reuters reports.

The new patties take about one minute longer to prepare than the frozen patties that McDonald's has served for decades. That's because they are made to order, while McDonald's frozen patties are often made ahead of time and held in warming dishes until they are served.

Some customers are already complaining about longer waits at McDonald's restaurants that have started serving the fresh beef patties.

A customer in Dallas named Tracy Moore told Reuters that she's going to stop patronizing the fast-food chain, which she currently visits every day, if the wait time doesn't improve.

McDonald's can't afford to alienate any more customers, especially at the valuable drive thru, where the chain gets about 70% of its sales.

QSR Magazine.

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