Strategy McDonald's says Twitter account was hacked before calling Trump 'disgusting' with 'tiny hands'

  • Published: , Refreshed:

The official McDonald's Twitter account slammed President Donald Trump on Thursday in an uncharacteristically derogatory tweet.

Donald Trump during the presidential campaign. play

Donald Trump during the presidential campaign.

(Donald Trump for President)

A derogatory tweet about President Donald Trump sent from McDonald's account on Thursday was the work of hackers, the company said.

The tweet, sent at 9:16 a.m. ET, said: "@realDonaldTrump You are actually a disgusting excuse of a President and we would love to have @BarackObama back, also you have tiny hands."

The message was retweeted more than 600 times before being deleted 25 minutes later. The account had "pinned" the tweet about Trump, meaning it was featured at the top of the brand's Twitter page.

McDonald's first said it had been notified by Twitter that its account had been compromised, without explaining. Late Thursday, the company said "it was hacked by an external source."

null play

null

(Twitter)

The company's account appeared to be sending on-brand messages in the minutes before and after the tweet about Trump.

null play

null

(Twitter)

McDonald's doesn't typically weigh in on politics, though its head of communications is Robert Gibbs, the former White House press secretary and senior campaign adviser to President Barack Obama.

Trump is a known fan of McDonald's food and once starred in a McDonald's commercial.

Watch the ad:

24/7 Live - Subscribe to the Pulse Newsletter!