Target is fixing its biggest weakness

pulse

December 14, 2017 3:50 PM

Target has made it clear with the $550 million purchase of Shipt that it isn't going to let its grocery business fade into total irrelevancy.

The purchase will bring much-needed firepower to Target's ailing grocery business, which is just 15% the size of Walmart's.

Target has made it clear with the $550 million purchase of food delivery startup Shipt that it isn't going to let its grocery business fade into total irrelevancy.

The retailer's grocery business, which has been described by industry analysts as "bland" and "uninspired."

Moody's analyst Charlie O'Shea praised Target's acquisition as "an example of the speed with which Target is attempting to expand and enhance its online channel."

"The fact that Target will have this service in place during 2018 will significantly improve its online competitive position as the service is integrated and rolled out to customers," O’Shea said in a note to clients Wednesday. "This is yet another example of a brick-and-mortar retailer leveraging its physical assets to improve its online offerings."

pulse

Enhance Your Pulse News Experience!

Get rewards worth up to $20 when selected to participate in our exclusive focus group. Your input will help us to make informed decisions that align with your needs and preferences.

I've got feedback!

JOIN OUR PULSE COMMUNITY!

Unblock notifications in browser settings.

Eyewitness? Submit your stories now via social or:

Email: eyewitness@pulse.ng