- Similar Web recently released a study documenting the top online shopping sites so far in
- 2018.
- Of the top online shopping sites, Walmart.com and Wish.com saw the most mobile traffic.
These are the biggest online shopping destinations in America (AMZN, WMT)
Amazon is still the leader of the pack when it comes to online shopping.
Amazon continues to lead the way in online shopping so far this year — with nearly twice as much traffic as the runner-up.
A recent study by the digital market intelligence company Similar Web looked at incoming traffic from US shoppers to general-merchandise e-commerce sites from both desktop and mobile. The top site for general merchandise, the company found, was Amazon, followed by eBay and Walmart.
Fifty-eight percent of the traffic came from mobile. Walmart.com and Wish.com in particular saw the most mobile traffic — 64% and 81% respectively.
These are the top 10 online retailers, according to Similar Web:
10. Sears.com
Average monthly traffic: 26.1 million
Traffic share: 0.8%
9. Wish.com
Average monthly traffic: 38.7 million
Traffic share: 1.1%
8. Kohls.com
Average monthly traffic: 40.4 million
Traffic share: 1.2%
7. Costco.com
Average monthly traffic: 42.1 million
Traffic share: 1.2%
6. Aliexpress.com
Average monthly traffic: 43.3 million
Traffic share: 1.3%
5. Target.com
Average monthly traffic: 117.4 million
Traffic share: 3.4%
4. Etsy.com
Average monthly traffic: 120.4 million
Traffic Share: 3.5%
3. Walmart.com
Average monthly traffic: 339.0 million
Traffic share: 9.8%
2. Ebay.com
Average monthly traffic: 817.6 million
Traffic share: 23.7%
1. Amazon.com
Average monthly traffic: 1.87 billion
Traffic share: 54.1%
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