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Amazon expands Alexa's presence in the car and home (AMZN)
Amazon’s two-part strategy to establish itself as an integral player in the lives of connected consumers got a pair of updates over the past week, as reports surfaced on Amazon’s efforts to expand Alexa’s presence in the car and further establish itself as a leader in the connected home.
The first part of Amazon’s effort focuses on increasing uptake of Alexa outside the home as part of its “Alexa Everywhere” strategy. The other is developing new technologies and platforms to dominate digital time within the home, as the consumer IoT proliferates.
Here are the latest updates to Amazon’s two-pronged approach:
- Amazon is
- bringing Echo speakers into connected cars.
- reports
- partnerships
- teamed up
- For in-home dominance, Amazon is reportedly
- according to
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Amazon is trying to infuse Alexa into as many devices as possible to stay ahead of the growing trend of ubiquitous computing. Ubiquitous computing is the idea of embedding computational capability into everyday objects, allowing them to communicate, and in turn, reduce the end user’s need to interact with computers. In this way, Alexa remains at the heart of the consumer’s journey — from the home, to the car, and then in smartphones when leaving the car. This bodes well for Amazon, as an increased dependence on Alexa and Echo speakers could help the company sustain its early lead in the smart speaker market and its leading position in the smart home space.
- Discusses the solutions being offered up by today's biggest voice platforms.
- Presents workaround solutions and alternative approaches that could catalyze development and evolution ahead of wider industry-wide fixes from the platforms.
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