Google and Facebook are expanding their video ads (GOOGL, FB)

pulse

April 24, 2018 3:29 PM

Google and Facebook each recently announced video ad expansions to drive continued ad revenue growth and ensure that both advertisers and publishers continue to see the value in using their platforms either to advertise or distribute content.

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The news comes as tech platforms increasingly disappoint advertisers and publishers over brand safety issues and transparency around reach and viewability. The news also comes as 78% of marketers say they plan to increase their video ad production in 2018, according to Clinch research perMarketingDive.

Google’s latest video ad format, called Outstream Video Ads, will operate on mobile devices across Google video partner mobile sites and apps, and will offer advertisers a way of reaching mobile users with video ads outside of YouTube, per
blog
Google video partners
eMarketer
Facebook is reportedly expanding pre-roll video ads, after testing the format on Facebook Watch shows earlier this year, according to
post