Snapchat roasts Facebook with a Russian-bot filter on April Fools' Day

pulse

April 2, 2018 12:44 PM

Snapchat has used April Fools' Day as a chance to throw shade at Facebook's app Instagram before, but this year it's not pulling any punches.

Snapchat used April Fools' Day as an opportunity to roast Facebook with a funny photo filter.
This isn't the first time Snapchat has used April Fools' Day to poke fun at Facebook — last year it featured an Instagram-like filter.

Snapchat is having some fun at Facebook's expense on April Fools' Day.

On Sunday morning, Snapchat users awoke to find a new filter available on the app that overlays a Facebook-like design onto photos, complete with the cheeky addition of Russian-like text — a clear reference to the Russian meddling in the 2016 US election — which included efforts to sow discord on Facebook. We first noticed the filter thanks to Casey Newton over at The Verge.

Keen-eyed Snapchat users will notice the filter even features a fictitious like from a "bot," again written in text resembling Cyrillic script, along with another like from "your mom," seemingly a further jab at Facebook's audience and its age relative to Snapchat's. The Verge points out that Snapchat made the same mom joke last year with its Instagram-like filter.