ADVERTISEMENT

A giant knob you can stick on the back of your phone is taking off with celebrities — and it's on track to sell 30 million this year

One-part grip, one-part phone stand, PopSockets are quickly becoming one of the hottest smartphone accessories on the market.

  • The PopSocket, an expanding stand and phone grip, has skyrocketed in popularity and has become a top-selling smartphone accessory.
  • The company plans to sell as many as 30 million PopSockets in 2017, and has plans to ramp up its international market next year.
ADVERTISEMENT

Over the past year, you may have noticed more and more smartphones sporting one increasingly ubiquitous accessory: a colorful, rubbery knob attached smack dab in the center of their backs.

Turns out, the knob has a name. It's called a PopSocket, and for the past year, it's been taking the smartphone accessory market by storm, with the trend even catching on with celebrities.

Barnett says he has ambitious plans for the company's future and that the PopSocket is only the beginning. PopSockets LLC, which has production facilities in China, Korea, Mexico, and Seattle, will roll out a set of car vent mounts and PopSockets that double as wallet holders over the course of the next few months, with even more smartphone accessories in the works that are currently under wraps.

ADVERTISEMENT

You can see some examples of celebrities showing off their PopSockets below:

Gigi Hadid was one of the first celebrities to sport a PopSocket, contributing to the gadget's popularity in Hollywood.

throwback #emo##emo#... @ gigihadid

Last summer, Jared Leto snapped a mirror selfie with his PopSocket.

ADVERTISEMENT

The Dodgers were one of the first teams to unofficially endorse the gadget.

The trend has even caught on among Olympians: Last year, Michael Phelps took a photo with his wife and newborn baby Boomer.

Emma Roberts posted a Snapchat wielding a PopSocket as she got ready for the Coach 75th anniversary runway party in December 2016.

ADVERTISEMENT

Model and reality TV star Nicole Williams is a PopSocket fan.

Serena Williams snapped this PopSocket selfie in September.

You can see more uses for PopSockets in the video below.

ADVERTISEMENT

FOLLOW BUSINESS INSIDER AFRICA

Unblock notifications in browser settings.
ADVERTISEMENT

Recommended articles

US troop withdrawal from Niger hangs in the balance

US troop withdrawal from Niger hangs in the balance

Detained Binance executives sue Nigerian authorities for human right violation

Detained Binance executives sue Nigerian authorities for human right violation

Nigeria's central bank increases minimum capital base for banks

Nigeria's central bank increases minimum capital base for banks

Sony’s creators convention redefines the creative landscape for content creators

Sony’s creators convention redefines the creative landscape for content creators

Exploring the popularity of progressive jackpot slots in Indonesia

Exploring the popularity of progressive jackpot slots in Indonesia

Egypt, Nigeria, and South Africa ranked as Africa's most polluted countries in new report

Egypt, Nigeria, and South Africa ranked as Africa's most polluted countries in new report

10 African countries with the lowest life expectancy according to the World Bank

10 African countries with the lowest life expectancy according to the World Bank

Kenyan women are more obese than their men - here’s why

Kenyan women are more obese than their men - here’s why

Africa’s richest man Dangote stands between Europe and $17 billion in revenue

Africa’s richest man Dangote stands between Europe and $17 billion in revenue

ADVERTISEMENT