Investors have cooled on ad tech. But they seem to be shifting their attention to companies promising to make TV advertising function more like digital advertising.
ADVERTISEMENT
A tech startup has raised $21.4 million, and it's another sign that the TV business is racing toward digital-like ad targeting
The TV advertising software startup VideoAmp has raised $21.4 million. It's the latest indication that investors see an opportunity to disrupt TV ads.
JOIN OUR PULSE COMMUNITY!
ADVERTISEMENT
Eyewitness? Submit your stories now via social or:
Email: eyewitness@pulse.ng
ADVERTISEMENT