At its annual conference for developers on Monday, Apple unveiled new augmented reality (AR) software that can display virtual objects onto the real world.
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Apple just made its first big push into AR, the tech that wants to eventually kill the smartphone (APPL)
Apple has finally entered what many believe to be the next big wave of computing: augmented reality.
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The software, dubbed ARKit, will let apps like Pokémon Go place virtual characters onto physical objects through the iPhone's camera. Instead of merely showing a
The goal is to make the iPhone "the largest AR platform in the world," according to Apple software chief Craig Federighi. Apple didn't show off any AR apps of its own on Monday, indicating that it will rely on outside developers initially.
The biggest companies in tech, from Facebook to Microsoft to Google, are all working on AR technology. Startups like Magic Leap are working on ambitious eyewear that can overlay virtual objects, like directions or video games, onto the real world. Facebook CEO Mark Zuckerberg has said that AR will eventually be incorporated into subtle eyeglasses or even contacts.
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Apple is also rumored to be working on its own AR headset, but the company has yet to announce any hardware details.
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