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Facebook’s user base and ad business could benefit from its News Feed adjustment (FB)
The change, which could roll out as early as next week, means text posts, videos, and photos that are shared and commented on by users’ friends will see more prominent News Feed placement.
Facebook isplanninga News Feed algorithm change that will de-emphasize publisher and brand content, and prioritize posts from users’ friends and family.
The change, which could roll out as early asnext week, means text posts, videos, and photos that are shared and commented on by users’ friends will see more prominent News Feed placement. Facebook will also begin favoring content from publishers it deems as reputable, although it’s unclear how the company will distinguish reputability.
Facebook’s user base and ad business are poised to benefit from its News Feed tweak:
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- Facebook can mollify concerns that it has become cluttered with publisher content.
- The New York Times
- Increased visibility could encourage users to post more often.
- The tweak can discourage passive News Feed consumption.
- s,
- It also could drive more ad revenue to the company.
- $10.1 billion
At the same time, the News Feed change poses potential risks for the company:
- The referral traffic it sends to publishers could drop even further.
- 26%
- Time spent on the platform could decrease in the short term.
- expects
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