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High Times, the 'Coca-Cola' of cannabis media, was acquired for $70 million by Damian Marley and a group of investors

High Times, one of the oldest cannabis magazines, was acquired by a group of investors including Damian Marley.

Snoop Dogg appears on the July, 2002 cover of High Times.

High Times, one of the oldest cannabis-centric media companies, was acquired by a group of investors including Damian Marley.

Venture capitalist Adam Levin led the $70 million acquisition through his new firm, Oreva Capital, partnering with Damian Marley's newly-public company Stony Hill,

"High Times, to me, is the Coca-Cola of the industry," Levin told Business Insider. "And

Levin will take over as CEO with plans to re-build the brand — it moved its headquarters to Los Angeles in January — to capture what he says is High Times' "brand equity" with events like the Cannabis Cup. The company will operate as High Times Holding Company (HTHC).

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