How to use Snapchat's new ad tool for small businesses (SNAP)

pulse

June 12, 2017 5:27 PM

Small businesses now have access to buy and manage campaigns directly through Snapchat's new Ad Manager tool. Here's how it works.

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Snapchat is significantly ramping up its ad efforts with a series of announcements on Monday.

Most notably, small businesses now have access to buy and manage campaigns directly through a new Ad Manager tool, which was first teased in May.

Snapchat is also launching a Certified Partners program, which is essentially a group of ad agency partners who will be tasked with helping evangelize and teach advertisers about the app. And starting in July, a tool called Snap Publisher will let advertisers create fullscreen video ads in under two minutes with nothing but a web browser.

All of these announcements come as Snapchat parent Snap Inc. faces intense pressure to grow its ad business as a newly-public company. Investors are also worried about slowing user growth as Facebook ramps up its copying of Snapchat's core features.

Curious about how Snapchat's Ad Manager works? Take a quick tour:

Advertisers of all sizes can now sign up to use Snapchat's Ad Manager directly on its website.

The dashboard shows you campaign performance and results details at a glance.

You can select from a list of objective-based campaigns like app install or brand awareness.

Snap can target based on a series of simple demographics, such as age, gender, and country.

Budget goals can be customized for different actions taken in the app.

Your ad's creative can be uploaded and tagged in the web browser.

And then your campaign is ready to be launched.

pulse