During Tuesday's third quarter earnings call, Netflix CEO Reed Hastings and other executives donned "Stranger Things" Christmas sweaters with embroidered blinking lights in a stunt designed to promote the second season of the hit show and announce a new merchandising deal with Target. "
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Netflix's foray into merchandising could be a multi-billion dollar business
Merchandising has proven to be a successful cash cow for other media companies, and Netflix is primed to earn the big bucks through a new deal with Target.
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