Silicon Valley is obsessed with these ultra-comfy, machine-washable shoes that cost $95 — here's why

Founded in 2014, Allbirds makes super-soft sneakers constructed from a proprietary Merino wool blend. They come in two styles: a version with laces, called the runner, and a slip-on, known as the lounger.

Some expect Allbirds to becomestartup uniform for years

Larry Page, cofounder of Google, rocks a pair of Allbirds according to the shoemaker.

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Dick Costolo left Twitter last year to launch a group-fitness startup, Chorus. It's only fitting that the budding fitness-guru wears soft, supportive shoes like Allbirds on his feet.

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Ben Horowitz, a titan of tech and a cofounder of venture firm Andreessen Horowitz, has a pair.

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Brett Jackson worked for four years at Crocs, the titan of comfort footwear, before becoming managing director of venture firm v1.vc. He's now an investor in Allbirds.

Just returned from 10 day t... @ Brett Jackson

Allbirds aren't just for the boys. Marissa Mayer, who left Yahoo over the summer, has a reputation for her bold but polished style. She also owns Allbirds shoes.

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Kleiner Perkins venture partner Mary Meeker hopped on the Allbirds bandwagon.

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Steven Sinofsky, a partner at venture firm Andreessen Horowitz who previously ran Windows at Microsoft, sports Wool Runners because he's "just a guy trying to fit in."

.@Guzapalooza @Allbirds @Su... @ #emo#Steven Sinofsky #emo#

Sinofsky rocks his Allbirds with fun, multicolored laces.

@Guzapalooza @stevesi but w... @ Bart Dessaint

The fashionable duo behind Warby Parker, Dave Gilboa and Neil Blumenthal, were fans of Allbirds before they invested in 2016. Gilboa told CNBC they make for great travel shoes.

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Sunil Rajaraman, CEO of San Francisco's online magazine The Bold Italic, wrote on Twitter that he finally "caved" and bought himself a flashy new pair of Allbirds in blue.

I caved in and got a pair o... @ Sunil Rajaraman

Chloe Condon, a developer at tech startup Codefresh, delights in machine washing her shoes.

Cleaning day for our @Allbi... @ Chloe Condon #emo#

Michael Brandt is the cofounder of HVMN, a startup based in San Francisco that makes "smart drug" supplements. He gave up socks for wearing ultra-comfy Allbirds.

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Liz Wessel, a Google alum and CEO of WayUp, a startup that connects college students with local job opportunities and internships, also owns a pair of Wool Runners in grey.

They're here!!!!!! #Allbird... @ Liz Wessel

Kyle Russell, a former partner at venture firm Andreessen Horowitz who now runs marketing at consumer drone startup Skydio, counts himself an early adopter of Allbirds.

Big fan of my new @allbirds... @ kylebrussell

Alex Diaz, who runs brand partnerships at Uber, was feeling his new kicks.

Broke down. Got @Allbirds. ... @ Alex Diaz #emo#(#emo#_#emo#*)#emo##emo##emo#

Twitter client partner Andrew Katz turned Allbirds into a family tradition.

We're an @Allbirds family n... @ Andrew Kat#emo#

Investors on the East Coast are catching on. Andrew Mitchell, founder of the New York-based early-stage venture firm Brand Foundry Ventures, is also an Allbirds investor.

Two more comments on my @Al... @ Andrew C. Mitchell

Venture capitalist Henry McNamara owns a pair of Allbirds sneakers in five colors. He obsessively posts photos of them on social media and never leaves for business without them.

Conventional wisdom: "One c... @ Henry McNamara

Rick Zullo, a principal at venture firm Lightbank, said on Twitter that Allbirds are becoming a quintessential part of the venture capitalist "uniform," along with fleece vests.

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@HenryLMcNamara @Allbirds +... @ Rick Zullo

Time will tell whether Allbirds shoes catch on outside the tech scene.