ADVERTISEMENT
ADVERTISEMENT

What you need to know in advertising today

Everything that you need to know in advertising today.

Nobody seems to have a clear idea of how many people actually watch Cheddar. And it probably doesn't matter.

The web-video startup, which aspires to become the business-news outlet of record for millennials, has just pulled in another $22 million in funding, bringing its total to $54 million and landing it an impressive $160 million valuation in just two years of existence.

Those numbers are eye-opening, particularly in light of the recent fallout in digital media.

The fuzzier math: How many people are actually watching Cheddar? It's tough to gauge. Even its founder, Jon Steinberg, says so.

ADVERTISEMENT

To read more about how the company is scaling its growth, click here.

In other news:

'Much ado about nothing': The ad industry is sticking with Facebook despite the Cambridge Analytica fiasco. That's because most media buyers treat psychographic data — the kind of data used by Cambridge Analytica to target audiences — with skepticism.

Instagram is tweaking the algorithm everyone hated and letting users view posts the way they used to once again.The app is getting a "new posts" button that lets users refresh their feeds manually rather than automatically, which will be prioritized by how recent they are.

ADVERTISEMENT

Google is set to update its ad policies in the coming days in response to GDPR, the Wall Street Journal reports.It is asking the third-party websites and apps that use Google’s ad tech to be responsible for obtaining consent from consumers.

Snap is providing brands with free data about store foot traffic, plus audience stats such as visitors’ demographics and interests, reports Adweek. It’s also launching a feature to let advertisers target specific locations, such as coffee shops.

Sign up for the undefined, a new biweekly newsletter that brings the latest marketing news, trends, and company updates straight to your inbox.

JOIN OUR PULSE COMMUNITY!

Unblock notifications in browser settings.
ADVERTISEMENT

Eyewitness? Submit your stories now via social or:

Email: eyewitness@pulse.ng

Recommended articles

Here's everything to know about being a virgin on your wedding night

Here's everything to know about being a virgin on your wedding night

7 do's and don’ts of the Holy month of Ramadan

7 do's and don’ts of the Holy month of Ramadan

Top 5 sweetest celebrity mother-child relationships that stand out for us

Top 5 sweetest celebrity mother-child relationships that stand out for us

International Women's Day: 5 Nigerian female celebrities championing women’s rights

International Women's Day: 5 Nigerian female celebrities championing women’s rights

Top 5 female directors in Nollywood

Top 5 female directors in Nollywood

6 things that will break a Muslim's fast during Ramadan

6 things that will break a Muslim's fast during Ramadan

5 benefits of fasting during Ramadan

5 benefits of fasting during Ramadan

5 reasons Easter was more fun when we were children

5 reasons Easter was more fun when we were children

Dos and don’ts of supporting Muslims during Ramadan

Dos and don’ts of supporting Muslims during Ramadan

ADVERTISEMENT
ADVERTISEMENT