Disney is putting its video ad tech up for grabs, and it may ditch Comcast for Google.
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Disney is asking for pitches from Google and other ad-tech companies to potentially take over its video advertising infrastructure and replace FreeWheel, the incumbent tech firm owned by Comcast, people familiar with the matter said.
To read more about the move and how it could help Google further get its hooks into the TV ad business,click here.
In other news:
Sandberg also said that 'a few' advertisers have paused spending, reported Bloomberg. She added that the company was having "reassuring conversations with advertisers" about Facebook’s moves to amp up privacy.
The chairman of Google's parent company says that if internet companies don't get their act together, 'bad things will occur.' Facebook's problems, and the attention that Congress is paying to Google and Twitter, "is a series of wake up calls for the industry to pay attention," he said.
The Media Rating Council has accredited Facebook and Instagram, Ad Age reports. Facebook also plans to schedule its audit for whether it meets the MRC’s ad fraud detection guidelines around sophisticated invalid traffic.
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