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100 Maserati SUVs sold out in 18 seconds on Tmall

Alibaba’s auto business division announced on Wednesday that they started a strategic cooperation with Maserati. It is reported that both sides will make joint efforts to promote their automobile e-commerce business for sales, marketing and global expansion.

Photo from autotimes.com.cn

“As an online shopping platform, Maserati’s Tmall flagship store will integrate optimized resources in e-commerce promotion and market sales with Alibaba,” said Wang Li, general manager of Alibaba’s automotive business division.

Tmall started its vehicle-selling business in April 2014, and has sold many car brands including Tesla, BMW, General Motors and Volkswagen.

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Credit: http://allchinatech.com

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