Ice Prince D’USSE™ signs rapper as brand ambassador

The unveiling of Ice Prince as brand ambassador is expected to extend the reach of the cognac brand all over Nigeria.

  • Published: , Refreshed:
Ice Prince play

Dr Tobi Sanni-Daniel; Vikas Mittal Area Director West Africa Barcadi Martini; Ice Prince; Femi Olajimbiti ,Country Manager Barcadi Martini and Lanre Oyegbola,CEO Bommerang Communication Solutions Ltd during Ice prince unveiling ceremony as Dusse Brand Ambassador.

(Press)
24/7 Live - Subscribe to the Pulse Newsletter!

Nigerian rapper, Ice Prince has been unveiled as the brand ambassador of cognac brand, D’USSE™.

D’USSE is a bold new expression of cognac, made at the Chateau de Cognac,home to some of the world’s finest cognacs since 1795.

D’USSE Cognac (pronounced dew-say) was developed with the cognac connoisseurs in mind.

Ice Prince play

Mr Seun Senjirin,National Sales Manager For Barcadi Martini Distributor Partner in Nigeria ,Kayode Oluwo, Customer Marketing Manager; Ice Prince and Thomas Olumagin,Market Development Manager​

(Press)

 

This complex spirit has a bold flavor with woody notes and hints of spice, almonds and cinnamon, followed by a smooth finish that delivers accents of honey and dried fruits.

D’USSE is a premium deep amber coloured cognac with a distinctively bespoke bottle that is uniquely and prominently emblazoned with the iconic cross of Lorraine – the French symbol for honor, courage and perseverance.

The brand, distributed in Nigeria by Bacardi-Martini Nigeria has been available in VSOP for about two years and the XO is planned to be in the market sometime in March.

An elated Ice Prince, being a first Nigerian brand ambassador for D’USSE, is also the first Pan African musician to represent the premium French cognac line from Bacardi.

The rapper expressed his heartfelt thanks to D’USSE and Bacardi-Martini Nigeria for the honour.

He also fondly remembers his birthday at an upscale Lagos night club where, according to him, “D’USSE made a movie that night in Nigeria! D’USSE made it happen and I’m grateful for the support”.

With this announcement, the two-year rumoured relationship between D’USSE and Ice Prince is confirmed.

There is no doubt that the brand is focused on setting an indelible mark on the Nigerian entertainment scene with a partnership with one of Nigeria’s finest rappers and winner of three prestigious awards including the BET Awards.

Ice Prince play

Ice Prince and Mr Seun Senjirin,National Sales Manager For Barcadi Martini Distributor Partner in Nigeria.

(Press)

 

According to the Area Director West Africa for Bacardi-Martini, Mr. Vikas Mittal, the choice of Ice Prince was an easy one and Bacardi-Martini is encouraged that the partnership will produce the right awareness and affiliation for the D’USSE consumer.

The association he believes will increase top of the mind awareness for D’USSE amongst cognac cognoscenti.

Do you ever witness news or have a story that should be featured on Pulse Ghana?
Submit your stories, pictures and videos to us now via WhatsApp: +233507713497, Social Media @pulseghana: #PulseEyewitness & DM or Email: eyewitness@pulse.com.gh.

Recommended Articles

Recommended Videos




Top Articles

1 Joselyn Dumas I’ll buy a ring and propose to my boyfriend if he doesn’t...bullet
2 Annica Nsiah Appau Okyeame Kwame's wife reveals one of rapper's weaknessesbullet
3 Morality “Christians must not only listen to gospel music” - Prophet...bullet
4 Watch Video Women reject me for my manhood size - Don Littlebullet
5 Shatta Movement ‘I learn from Mensa Otabil’ – Shatta Wale revealsbullet
6 Emelia Brobbey Actress taking over "pure water" business in...bullet
7 Who is Ibrah? No one in Ghana owns more expensive cars than...bullet
8 Oh Yeah "I am a Ga man so I like women with big buttocks"...bullet
9 Revealed “Ghanaian and Nigerian women are dream killers”...bullet
10 Celebrity Couple Beverly Afaglo explains the secret...bullet

Top Videos

1 Pulse TV Pulse Chat with Ebonybullet
2 Video This video of Yvonne Nelson and her daughter will make your daybullet
3 VIDEO Lil Win almost breaks neck in dancing competitionbullet
4 Hajia4Real Shatta Michy and popular bosschick fight each other at...bullet
5 2018 baby Stonebwoy welcomes first child with wife after 6...bullet
6 Confessions Women reject me for my manhood size - Don Littlebullet
7 Celeb babies Ghanaian celebrities who gave birth in 2017bullet
8 Beast of No Nation Abraham Attah breaks the internet with...bullet
9 Yvonne Nelson Actress cries at Efya Girl Talk Concert 2017bullet
10 Actress discloses Joselyn Dumas reveals her craziest...bullet

Celebrities