ADVERTISEMENT

M.anifest reacts to Nivea's controversial ad

Its new ad, which shows a black model using their skin cream to give herself lighter skin, has generated race row.

Ghanaian celebrities such as Ama K. Abebresse and Fuge ODG have condemned the billboard, accusing the skincare company of capitalism, thus seeking to make money out of blacks by encouraging them to bleach.

On Friday, Ghanaian Afro-pop rapper, M.anifest weighed in on the matter, suggesting that Africa's have become staunch believers of colourism.

ADVERTISEMENT

In a tweet on Friday, he said until that changes, capitalists will always exploit Africans to make money.

"Africans. We might not have invented colorism but we're such staunch believers. Until that changes capitalism will always use it against us," he said.

Meanwhile, the company has reacted to the concerns of activists who are calling for a boycott of Nivea products.

“We recognize the concerns raised by some consumers regarding a NIVEA product communication in Ghana and take them very seriously. Our intention is to never offend our consumers,”  the company said in a statement.

ADVERTISEMENT

“We acknowledge every consumer’s right to choose products according to their personal preferences, and we are guided by that to responsibly provide them with high-quality skin care product choices,” the statement added without any apology."

JOIN OUR PULSE COMMUNITY!

Unblock notifications in browser settings.
ADVERTISEMENT

Eyewitness? Submit your stories now via social or:

Email: eyewitness@pulse.com.gh

ADVERTISEMENT