Parents Guide "Make films to protect children from smoking" - WHO

Movies showing use of tobacco products have enticed millions of young people worldwide to start smoking, according to the new WHO Smoke-Free Movies Report

  • Published:
Actor John Dumelo play

Actor John Dumelo

24/7 Live - Subscribe to the Pulse Newsletter!

The World Health Organisation is calling on governments to rate movies that portray tobacco use in a bid to prevent children and adolescents from starting to smoke cigarettes and use other forms of tobacco.

Movies showing use of tobacco products have enticed millions of young people worldwide to start smoking, according to the new WHO Smoke-Free Movies Report – From evidence to action, the third edition since its launch in 2009.

“With ever tighter restrictions on tobacco advertising, film remains one of the last channels exposing millions of adolescents to smoking imagery without restrictions,”
said Dr Douglas Bettcher, WHO’s Director for the Department of Prevention of Non-communicable Diseases.

Read More: Ghanaian artistes to watch out for in 2016

According to the report, which was made available to the Ghana News Agency by Tarik Jašarevi?, WHO Communications Officer, taking concrete steps, including rating films with tobacco scenes and displaying tobacco warnings before films with tobacco, can stop children around the world from being introduced to tobacco products and subsequent tobacco-related addiction, disability and death.

“Smoking in films can be a strong form of promotion for tobacco products,” Dr Bettcher said. “The 180 Parties to the WHO Framework Convention on Tobacco Control (WHO FCTC) are obliged by international law to ban tobacco advertising, promotion and sponsorship,” he added.

The report said studies in the United States have shown that on-screen smoking accounts for 37 per cent of all new adolescent smokers.

In 2014, the US Centers for Disease Control and Prevention estimated that in the United States alone, exposure to on-screen smoking would recruit more than six million new, young smokers from among American children in 2014, of which two million would ultimately die from tobacco-induced diseases.

The report said in 2014, smoking was found in 44 per cent of all Hollywood films, and 36 per cent of films rated for young people; almost two thirds (59 per cent) of top-grossing films featured tobacco imagery between 2002 and 2014.

It recounted that that same year, the US Surgeon General reported that adult ratings of future films with smoking would reduce smoking rates among young people in the US by nearly one-fifth and avert one million tobacco-related deaths among today’s children and adolescents.

The report also observed that many films produced outside of the United States also contain smoking scenes.

The WHO Smoke-Free Movie report, in line with the guidelines of article 13 of the WHO FCTC, recommends policy measures including requiring age classification ratings for films with tobacco imagery to reduce overall exposure of youth to tobacco imagery in films.

Others are certifying in movie credits that film producers receive nothing of value from anyone in exchange for using or displaying tobacco products in a film.

The rest are ending display of tobacco brands in films and requiring strong anti-smoking advertisements to be shown before films containing tobacco imagery in all distribution channels (cinemas, televisions, online).

In addition, the report also recommends making media productions that promote smoking ineligible for public subsidies.

Dr Armando Peruga, Programme Manager of WHO’s Tobacco-Free Initiative, said countries around the world have taken steps to limit tobacco imagery in films.

“China has ordered that ‘excessive’ smoking scenes should not be shown in films. India has implemented new rules on tobacco imagery and brand display in domestic and imported films and TV programmes. But more can and must be done,” Dr Peruga added.

Source: GNA

Do you ever witness news or have a story that should be featured on Pulse Ghana?
Submit your stories, pictures and videos to us now via WhatsApp: +233507713497, Social Media @pulseghana: #PulseEyewitness & DM or Email: eyewitness@pulse.com.gh.

Recommended Articles

Recommended Videos




Top Articles

1 Oboy Siki Kumawood actor confesses to duping Ghanaians of millionsbullet
2 Big Brother Naija Tobi finally 'dumps' Cee-Cbullet
3 Michael Afrane Agya Koo’s pride cost him big movie roles - producerbullet
4 "Black Panther" Michelle Obama loved new Marvel-Disney superhero moviebullet
5 Shatta Wale Singer denies being a gong-gong beater in “By The...bullet
6 Maame Dokono Veteran actress reveals Shatta Wale's role in "By...bullet
7 Pulse List 5 Nollywood actors who have come out to say they...bullet
8 Pulse Movie Review Black Panther is a spectacular...bullet
9 "Sidechic Gang" Movie starring Nana Ama McBrown, Lydia...bullet
10 Video Here's your first look at Shatta Wale in Kejetia...bullet

Top Videos

1 Video Lilwin performs with Kumkum Bhagya Starsbullet
2 Video “BlueFilm” movie trailerbullet
3 VIDEO "Learn from the foreign movie industries" - Samira Bawumiabullet
4 Pulse TV Comfort Arthur talks bleaching and low self esteembullet
5 Video Tonto Dikeh installed chief in her hometownbullet
6 Video "The Devil Between My Legs" movie trailerbullet
7 Video Tales of Papa Bolga (Part 2)bullet

Movies