Rapper Asumadu has said that creativity is a tool for economic growth in both the entertainment and communication sectors.
By the term economic growth, rapper Asumadu revealed that the entertainment industry as well as the communication industry play a critical role since these sectors rack in a lot of income for both the government and individuals who find themselves in these sectors.
The conversation between these two personalities from two different backgrounds exposed the harm that industry players and stakeholders in the entertainment and communication especially media are doing to the country due to their failure to see creativity as the only tool for economic growth.
According to Asumadu, the time has come for stakeholders especially those in the entertainment and media circle to evolve as the world’s practices and ways of doing things is constantly changing thereby making it easy for any nation that is not creative enough sustain its vital sector to be chopped off what he called “the growth race”.
“I believe Ghana has great potentials especially when it comes to entertainment but the only worry is that the sector is failing to be creative in the way it’s churn out its services and products, and so you find out that even though there are great artists in the industry, creatively, they are lacking behind,” he stated.
Managing Editor of News Ghana, Roger A. Agana also noted that the same worries goes for the media industry as many media houses keep springing up like mushrooms, some of whom lack the required labour resource to handle the ever evolving way of handling the duties and responsibilities of media.
“Ghana’s media landscape keeps getting porous and institutions find it hard to make the rules work, as day in day out, new media houses are established especially with radio stations and online portals a trend that is making media men and women lose sight of their creative roles as shapers of the nation’s thinking and perception,” Roger stated.
Bringing their conversation to a funny ending, rapper Asumadu verbally applied to be a blogger at News Ghana and Roger couldn’t deny him the employment as usual with a broad smile he said, “Yes sure! Why not?”