Efya headlines 'The Holiday Edition'

Rémy Martin, the acclaimed French Cognac will celebrate the next edition of ‘An Evening with Rémy Martin’ series at an exclusive pre-holiday event on Saturday 19 December, 2015 at SOHO, Marina Mall in Accra. With an expected attendance of over 300 celebrities, media and cultural influencers, the festive event will feature classic Rémy Martin cocktails, a live performance from Ghanaian Soulstress, Efya and music from DJs, Big L and Mike Smith.

“Rémy Martin is very excited about our increased investment inGhana and we see it is a rising star. We are thrilled to share Rémy Martin’s rich heritage of luxury to a new generation of tastemakers who desire to display their status with brands such as ours,” says Alvin Saal, Rémy Cointreau Africa and ME Marketing Coordinator.

Founded in the early 1700s, Rémy Martin is one of the world’s oldest and finest producers of Fine Champagne Cognac (a blend of Grande Champagne and Petite Champagne Cognac). Globally Rémy Martin continues to assert its energy, attract new enthusiasts and embody French art de vivre, the appeal of which is still strong.

“The rebirth of Rémy Martin in Ghana began this summer and we are witnessing the evolution of a 300 year old brand in a dynamic lifestyle space with a younger more energetic audience. ‘An Evening with Remy Martin’ series allows Rémy Martin the opportunity to collaborate with innovative African artists including Efya, DJ Jimmy Jatt, and Ruff & Smooth, who are relevant to this new clientele,” shared Boban Tomic, Head of Sales and Marketing for MDL/Finatrade, the exclusive marketer and distributor of Rémy Martin in Ghana.

Rémy Martin is currently deploying a successful strategy in Ghana which will continue into 2016.