4G LTE Provider of the year follows up three-pronged youth strategy with total relaunch.
Chief Executive Officer of Busy Praveen Sadalege, says “Busy is launching this new brand with a focus on digital first and with the introduction of mobile digital platform such as My Busy Mobile, an interactive platform that allows customers to track their data usage, top up data, bundle data and control their data usage. There is also the Web self-care app which allows customers to interact with busy but on their laptops or desktop”, he said. According to Mr Sadalege, the new focus on youth and young professionals stems from Busy’s commitment to ensure that its advanced technology are maximised to contribute extensively in meeting their aspirations.
Chief Marketing Officer of Busy, Michael Fitzgerald disclosed at the launch in Accra that Busy will also be launching a new mobile interactive app known as Chat+. This will be free for all busy customers as it will allow them to chat, call, share pictures, videos, etc with friends and loved ones. Businesses will also be able to use Chat+ in the same way Closed User Groups (CUG) are deployed to cut down on expenses and use as customer service channel to engage and interact with their clients.
Michael Fitzgerald added that “in line with this view vision, Busy, is also rolling out several innovative products and services. Such as the “3 paddies” – here customers are to recommend a minimum of 3 friends. When any of these three friend join Busy, the person who did the recommendation will receive free data and these new friends who just joined Busy, will get to buy the Busy starter pack at a very discounted rate which will come with a lifetime offer”.
Busy recently launched the JUMP online interactive portal with 4 content on education, entrepreneurship, lifestyle and self-improvement category to empower the youth; while offering fresh graduates internship opportunities with a chance for full term employment.