In a bid to prevent making child stars, China is banning the children of famous entertainers from appearing on hugely popular reality shows.
The ban by the government's media regulator also covers appearances by the stars' children on chat shows and reports about them on entertainment programs, the official Xinhua News Agency reported.
Like in the Western world, reality shows featuring attractive stars and their children traveling or performing tasks together have grown extremely popular with Chinese viewers in recent years, AP reports.
Seemingly concerned with the growth of celebrity culture, the State Administration of Press, Publication, Radio, Film and Television has ordered producers of reality shows cut back on appearances by minors, to protect them from becoming stars on their own.
Chinese media regulators say they see their task as reining in programs seen as overly materialistic or encouraging the worship of celebrities who might compete with roll models promoted by the ruling Communist Party, AP reports.