Photos Anita Erskine, Kokui Selormey, Marie Humbert, Adomaa rock at Vlisco’s 170th Celebrations

The face of the 170th Anniversary campaign for Ghana, Anita Erskine, was among the first to try out this new installation along with television personality Kokui Selormey, actress Marie Humbert and afro jazz songstress Adomaa.

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As part of celebrations marking its 170th Anniversary, Vlisco has unveiled a shop window activation at its flagship boutique at the Accra Mall. This activation box has been designed in the likeness of Vlisco’s V Inspired, magazine, and it encourages participants to become high fashion cover models and pose for pictures.

Face of Vlisco's 170th anniversary Anita Erskine in the shop window activation booth play Face of Vlisco's 170th anniversary Anita Erskine in the shop window activation booth

 

The face of the 170th Anniversary campaign for Ghana, Anita Erskine, was among the first to try out this new installation along with television personality Kokui Selormey, actress Marie Humbert and afro jazz songstress Adomaa.

play TV personality Kokui Selormey in the Vlisco shop window activation booth

 

The window activation also comes with a special promotion where participants who take a picture in the installation and post to social media with the hashtag #Vlisco170Years, stand a chance to win a Vlisco prize. This interactive feature will be in the store until December and everyone is welcome to participate.

play Actress Marie Humbert in the Vlisco shop window activation booth

 

Since 1846, Vlisco has been creating unique textiles in Holland that have influenced the fashion landscape in West and Central Africa. These textiles reflect true Dutch craftsmanship and were originally known as ‘Hollandais’, from the French word for ‘Dutch’.

play Afro Jazz singer Adomaa in the Vlisco shop window activation booth

 

Today, Vlisco is still the only brand creating authentic Dutch wax fabrics and is recognisable for its unique design, colours and wax craquelé, all of which combine to create this inspiring fashion statement.

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