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Redsea Maritime rebrands, unveils new logo in grandstyle

The rebranding is a part of the general drive to improving services, increase growth and maintain the international standards that have made them the go-to name when it comes to maritime in Ghana.

“The reason for the change in logo was to reposition RedSea Mairtime to meet the international market. Some of the international clients we had did not identify us with our (old) logo. They felt I was dated and old fashioned and we felt to appeal to a wider market, we needed to do a few changes to the company. One of them was changing the logo we had and also change the way we do things in terms of best practices, offering different systems, and making sure the customer is satisfied.

“Once you rebrand a business, the logo is a key component for identification. Your logo is supposed to represent your values. We believe that, we want to be internationally appealing. We want to have a dynamic workforce, business and offer excellent service every time,” CEO of RedSea Company (Ltd), Ray Snowden told Pulse.com.gh

For the past 5 years, Redsea has inspired excellence over mediocrity and international standards without compromising on local practices. The new logo ushers in a positive turn for the company. The aim of the rebranding effort is to deepen the company’s visibility, placing it at the top of the minds of all stakeholders and position it at a commanding height in the maritime sector.

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The ‘RISING SUN’ represents a new beginning, a new day, and the new opportunities. With a new chapter in the company’s future, the launched introduce importers, exporters and general clients to a new system of operation that will take care of all needs.

With Clients services and satisfaction at the top of the company’s set of mission, visions and values, this chapter will create an echo-system for growth based on solid Ghanaian principles blended with international standards.

Check out photos from the event below.

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