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Booming Airtel posts highest growth rate as it hits 4 mil subscribers

The report shows a consistent growth in the subscriber base of the company over the first six months of the year moving from a voice subscriber base of 3.75 million in January to 4.11 million as at June 2015

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Mrs Lucy Quist - MD, Airtel Ghana play

Mrs Lucy Quist - MD, Airtel Ghana

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Airtel Ghana has recorded over four million subscribers in the latest Telecom voice and data subscription trend report released by the National Communications Authority (NCA).

The report shows a consistent growth in the subscriber base of the company over the first six months of the year moving from a voice subscriber base of 3.75 million in January to 4.11 million as at June 2015 – adding more than 360,000 new subscribers to the network.

This makes Airtel the network with highest percentage growth – 8.77 per cent and the fastest growing network over the six months period.

Commenting on the phenomenal growth at a press briefing, Managing Director of Airtel Ghana, snd CIMG Marketing Woman of the year Lucy Quist said,

“This is truly a remarkable achievement and we are excited about this performance. We have been leading the industry in product, service and digital innovation that clearly differentiates us from the competition and positions Airtel as the network of choice for the Ghanaian public. These latest results from the NCA validate our position as the most loved brand in the daily lives of Ghanaians”.

She expressed appreciation to Airtel subscribers, saying, “I want to take this opportunity to thank every single one of our over 4 million customers who interact with our brand every day and to invite those yet to experience our superior product and services to join us. You now have over 4 million reasons to be on the Smartphone network. Make your change now”.

Airtel Ghana’s growth on data was unmatched with additions of over 330,000 translating to 13.3% growth over the 6 months period and the highest percentage growth in the industry.

Lucy Quist attributed this to Airtel’s “superior network and data quality, coverage and competitive pricing which is unparalleled in the Ghanaian market”.

“We have led breakthrough innovations in the digital space, providing customers with offerings such as free Facebook, value added services such as roll over data bundles, browse chaw bundles with 2X and the dual scratch card, which enables consumers to load either voice or data directly. These are the reasons why customers continue to choose us first for voice, data and business solutions”.

Airtel Ghana has been a trailblazer since its entry into the Telecommunication industry. The Telecom giant was the first to launch a 3G network in 2008 and upgraded to 3.75G in 2012 to give customers a remarkable experience on their network. Airtel continues to innovate at scale to provide cutting edge solutions to meet customer needs.

As the second largest operator in the country in terms of network coverage, Airtel Ghana recently announced an increase in its data network speeds from 21.6mbps to 42mbps, making it the fastest and the first network operator to undertake this upgrade.

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