'Ye Wo Krom' gave Bozoma Saint John out easily but here's all you need to know about the Ghanaian who stole the show during her presentation at Apple's WWDC event on Monday.
The WWDC is one of the premier tech events there is in the world but this is usually for the Apple fanatics. The one event which also doubles as the birth-land of innovations.
Apple’s WWDC event on Monday was more of a software oriented than hardware. The iOS 10 was unveiled with some new upgrades.
The new operating system will have an upgraded enhanced lockscreen with more advanced options for the notification area. You can do so much more without unlocking your iPhone with the new widgets that show details weather updates, music playback options and more message actions.
Siri, a computer programme that works as an intelligent personal assistant on the iPhone has also been opened to developers as Apple seek to integrate Siri into third-party apps.
The messaging app on iPhones called iMessage was given a huge revamp, an upgrade that makes Whatsapp and Facebook Messenger look so 1957.
Web links will now preview inside the message app with access to watching videos from a link inside the app without being redirected.
The ‘Bubble effects’ makes text in iMessage become bigger or smaller depending on how you want to communicate your message.
Apple also gave the opportunity to blur a sent message in cases of delivering surprises like those three magical words that could make the world come crashing down: “I am broke”.
Recipient will have to swipe over the text and viola … surprise message delivered.
Another big upgrade was the Apple Music. From the presentation to the new interface was great. But mostly the presentation.
And here’s why …
Apple Music executive Bozoma Saint John did not get the recognition as senior executives Eddy Cue to Craig Gederighi who are constant show runners at the annual developer conference.
But she surely didn’t disappointed.
The comments on social media said it all with fans calling for her to be the new CEO of Apple. Tim Cook are you reading?
BuzzFeed named Bozoma Saint John as the “coolest person to ever go onstage at an Apple event.” So cool, right?
Saint John, head of marketing for Apple Music was the first woman of colour to present at an Apple keynote event.
The inclusion of Saint John was not that a surprise considering the quest from industries to integrate in all their endeavours.
So who was this beautiful black woman who took the shine off the usual white dads normally seen on the Apple stage?
The accent couldn’t have given her out but the swag was just so cool. Her comfort in the presentation took over the entire auditorium with developers who have never sung in their entire lives feeling they had some rapping talents.
Despite this fact, it was still all about Bozoma Saint John as she kept letting the developers know it was still about her. Gosh! She’s so cool.
Bozoma Saint John’s lineage was however made evident in the final song of her presentation.
‘Ye Wo Krom!’ Ghana fo) wo krom!
Yes! Bozoma Saint John played Ghanaian artiste Atom’s hit ‘Ye Wo Krom’.
“Now that sounds like the beginning of some good Ghanaian Highlife music,” Saint John says as the song begins.
She did something different and played something for the world. She played a world hit. Bozoma Saint John showed her Ghanaian side.
He exit from state; awesome.
Bozoma Saint John was born in Ghana to Ghanaian parents. She stayed in Ghana for 14 years before she moved with her family to Colorado Springs, Colorado.
Saint John attended the Wesleyan University before joining ad agency Spike DDB. She also was doing gigs at fashion designer Ashley Steward.
Saint John joined Pepsi and stayed for nearly a decade. The marketing executive made name for herself by practically inventing the music and entertainment marketing group at Pepsi.
The Apple Music executive during her time at Pepsi suggested that the company start sponsoring music festivals and award shows.
Bozoma Saint John was the lead on Pepsi’s partnership and marketing campaign for Beyonce’s 2013 Super Bowl halftime show. She also worked with Nicki Minaj on a global campaign for Pepsi.
Apple’s executive has some recognition with what she has done in her career. Saint John was recognised with BET’s Butterfly Award in the early part of 2016.
She was inducted into the American Advertising Federation’s Hall of Achievement in 2014.
Bozoma Saint John has also been named in the Top 100 Executives and Billboard Magazine’s 2012 list of Women in Music.
Bozoma Saint John is the head of consumer marketing at Apple. She oversees Apple Music, iTunes and Beats.
Saint John was with Beats Electronics and joined Apple in 2014 when the tech giants bought the company.
Bozoma Saint John was the Senior Vice President (SVP) and head of global marketing at Beats Electronics.