RDM Ghana to participate in Facebook Agency Ambassador program

The Facebook Agency Ambassador program which is bringing together top creative media minds from agencies across the world, will further astronomically catapult RDM's already astute use of Facebook as a digital marketing tool for its clients. This is because, as part of the package, the RDM team will receive technical and strategic training from Facebook's Blueprint Program.

According to Facebook, the Blueprint Program,

"Trains marketers on how to use Facebook, so they can create better campaigns that drive business results. Combining online courses, in-person training and certification, Blueprint offers training on everything from campaign optimization and how to use video on Facebook to effective ad measurement solutions. The foundation of Blueprint is its eLearning center, which features over 35 online courses and has tracks organized by category, such as direct response marketing, as well as tracks designed for specific roles, such as digital buying. Blueprint eLearning easily integrates with other learning and development programs and offers reporting to track progress and results."

In view of this capacity enhancing opportunity, the RDM team will be in an even better position to achieve increased service delivery to its clients.

"This is a major accomplishment for an agency that is about a year old," the head of RDM Ghana, Muhammida El Muhajir told Pulse Business.

"Our whole approach to marketing [the 360 approach], how we work with our clients on all aspects, did it for us", she said.

Touching on the strategy her team employs in meeting customer expectations, Muhammida said, " Our approach is to run dedicated client servicing teams which allow the creative process to be fast and in tandem with the strategy proposed to our clients"

According to her, the program will afford her outfit in-depth education on the latest trends and tools in digital marketing.

She said it is "a big thing to get" because Facebook hardly comes to Africa with such programs.

On how Ringier Digital Marketing skillfully leverages on social media tools to maximize customer satisfaction, Olatunji Olatubosun who is head of social and paid media for RDM Ghana told Pulse Business, " We push the limits on social media for our client. For the past 90 days we have had 22 days when our clients' hash tags were trending."

In addition to this, Ringier is a pacesetter in the use of alternative media in enhancing clients' ability to satisfy and communicate with their customers.

" We are using whatsapp to troubleshoot for our clients customers. This kind of innovation puts us firmly in a space where social media is used beyond a brand campaign and actually solves a business problem", Ola concluded.

The first ever Facebook Agency Ambassador program was held in Asia-Pacific last year.

In a blogpost, Facebook said "With the ever-evolving nature of the digital landscape and millions of pieces of online content being created every minute, it’s never been more important for marketers to understand how to cut through the clutter to reach their audience."

"We launched the Agency Ambassador Program in Asia-Pacific as a hands-on education session. During the three-day session in Singapore, our teams worked closely with agency representatives from India, Japan, Korea and Southeast Asia on how to apply best practices to campaigns and client briefs so the knowledge sticks."

Ringier Digital Marketing (RDM) provides companies across Africa professional solutions to profit from the full value chain of online marketing.

With various services for businesses ranging from development and design of their online presence, to the support, planning and handling of social and other digital marketing channels, RDM is ensuring that customers are set up for continuous success in reaching and selling to audiences online.

RDM runs the digital marketing for companies like Campari, Supabets, Tonaton and other blue chip financial clients in Ghana.

And quiet apart from its immense and diverse use of social media, RDM utilises its content management and digital publishing outlets to distinguish the brands of their clients from their competitors.

Sena Quashie, who plays an interesting role at Ringier Ghana as commercial editor in the agency says, " We pivot a lot around content. That's how we differentiate our clients amidst the clutter. And we are seeing video as a big growth area that we are leveraging on as well."

RDM Ghana to participate in Facebook Agency Ambassador program

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