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Marketing Promote your products - Spio-Garbrah charges businesses

Production of brochures and booklets about their activities, the Minister said, would be an added value that would promote their products to people who hitherto had little knowledge in the process.

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Minister of Trade and Industry, Dr Ekow Spio-Garbrah, has given the assurance that government would continue to support indigenous Ghanaian enterprises to blossom if they are able to promote their products internally and beyond.

He said the promotion of their products should include the local expertise used in coming out with the end products for replication in other sectors of the economy.

Dr Spio-Garbrah gave the assurance when he paid a working visit to Reroy Cables Company as part of his familiarization tour of some indigenous Ghanaian enterprises in the country.

Accompanied by officials from his Ministry, Dr Spio-Garbrah was conducted round all the stages of production at the premises of the company.

The Trade Minister said although Ghanaian industries were producing a lot of goods, they hardly acquired the expertise that would enable them to specialize at all the stages of production.   

Production of brochures and booklets about their activities, the Minister said, would be an added value that would promote their products to people who hitherto had little knowledge in the process.

He said his visit would not only offer him the opportunity to encourage managements of Ghanaian enterprises to step up production, but, also give him an insight to explain to investors and business partners outside the country on the strengths and weaknesses of the businesses.

Chief Executive Officer of the Company, Mrs Kate Quartey-Papafio, said they were not only exporting their products, but do wholesale distribution to manufacturers and retailers.

She mentioned Volta River Authority and Electricity Company of Ghana as some of their major clients.

Dr Jacob Benjamin Quartey Papafio, founder of the company, commended Mr Spio-Garbrah for visiting their company.

He said his visit would spur them on to step up production for both domestic and external markets.

Reroy Cables Company which began about 20 years ago in Tema Industrial area now has subsidiaries in power, energy and metals in Ghana and some neighbouring countries.

Source: GNA

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