Pulse.com.gh logo

“Trial Run Ad” Try an app without downloading with Google's new ads

Google’s new mobile ad format lets you try an app for 60 seconds without downloading it

  • Published: , Refreshed:
play Google is looking forward to giving you more control over the ads you click on.
24/7 Live - Subscribe to the Pulse Newsletter!

Google is looking forward to giving you more control over the ads you click on.

Ok, not really but Google's new move help you decide whether you actually need to download that app being constantly pushed in you face via advertisments. The company on Thursday (04.12.15) announced “Trial Run Ad,” which will let users sample an app for 60 seconds before receiving the download prompt.



Users get a taste of the game before going through the download process, and the app developer attracts better qualified users who've chosen the game based on their experiences in the app,” Google writes in a blog post.

But that is not the only innovation Google has added to their ad system. The company is also making a play at Facebook and Instagram's; Google will utilize HTML5 to let advertisers create interactive interstitials, such as swipeable galleries or scratch-off ads.


Both the two new ad formats are available today in beta to a select set of advertisers.

h/t Google via NextWeb

Do you ever witness news or have a story that should be featured on Pulse Ghana?
Submit your stories, pictures and videos to us now via WhatsApp: +233507713497, Social Media @pulseghana: #PulseEyewitness & DM or Email: eyewitness@pulse.com.gh.

Recommended Articles

Recommended Videos

Top Articles

1 Roshi Motman AirtelTigo CEO resignsbullet
2 Ghana Politics Akufo-Addo fires Lands Commission bossbullet
3 Menzgold Ghana Don't deposit money with Menzgold – BoG cautions...bullet
4 Economy Bawumia must stop misleading Ghanaians over cedi...bullet
5 MTN Ghana Selorm Adadevoh is MTN Ghana’s new CEObullet
6 Salaries In 2018 Here are the dates public workers will be...bullet
7 Shirley Frimpong-Manso and Ken Attoh owe The Royal Bankbullet
8 Menzgold Ghana Investment company closes down its Gold...bullet
9 Economy Of Ghana No profit because of cedi depreciation...bullet
10 First National Bank Ghana launches first-ever cash...bullet

Top Videos

1 Forbes 2018 Africa's billionaires rich listbullet
2 Money Alert Meet Africa's richest womanbullet
3 New Discovery Ghana discovers new mineral, lithium in commercial...bullet
4 Bozoma Saint John 10 quotes from Uber top official, Bozoma, that...bullet
5 Plane Crash Starbow suspends operations following plane crashbullet
6 Support Finance minister buys Kantanka carbullet
7 Tech 6 reasons you should buy an iPhone SE instead of any of...bullet
8 New Phone Nokia’s MWC 2018 Event in Under 10 Minutesbullet
9 Dr Joseph Siaw Agyepong Nobody can collapse my company –...bullet
10 Entrepreneurship Creating Success Systems | StartUpSchoolbullet