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Charlotte Osei explains new logo

The new logo, which emerged in April this year, was criticised by Ghanaians, as they wondered why the EC was introducing at an election year.

 

“The whole identity represents a unified common purpose and vision and demonstrates our independence as an institution,” the Commission explained in the brochure.

The logo, which comes with blue-black background with what appears to be eight abstract humans with their hands up.

It later came up that the new logo looks like that of a Turkish educational institution; something that caused a section of Ghanaians to demand an explanation from the designers on whether the logo is original, copied or modified for the EC.

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Many interpretations were given to the controversial logo with some claiming it is an embodiment a wheel of fortune and that the colours represent the various political parties.

According to the document;

  • OUR DEMOCRACY
  • EQUALLY
  • DEMONSTRATES
  • INDEPENDENCE

However, the Commission has given a different interpretation of the new logo, which approval is unclear.

The EC explains that the circles in the logo represents unity, singular and unified in its purpose which it said is “our democracy”, adding the blue of the circle also represents the stability and independence of the Commission.

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“The inward moving arrows reflect all the people of Ghana and equally coming together for the common purpose- the right to select their political leadership,” the Commission added.

The red, gold and green colours, it said, represents Ghana.

Clearly, the explanation is likely to generation further discussions in the coming days.

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