#PulseElection This is how the Nana ‘Kalyppo picture’ boosted his campaign

How did the Nana Addo 'Kalypo picture' affect his political campaign? The #PulseElection Desks brings you our comprehensive Sentiment Analysis on how social media received the photos.

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#KalyppoChallenge became fashionable and trendy this month after a picture of the opposition flag bearer Nana Akufo-Addo sipping the fruit juice went viral on social media.

The picture of the NPP’s Presidential nominee which was meant to possibly mock Nana Akuffo Addo has interestingly started a social media challenge.

People who are supporting the challenge take pictures of themselves while sipping Kalypo and post them on social media.

READ ALSO: How the Mahama "Usain Bolt" photo broke the internet and boosted his campaign

The picture has since attracted various social media users, with the overall effect being positive.

The picture gained Nana Addo, who is hoping for a term in office, 949,195 eyeballs.

play The picture gained Nana Addo, who is hoping for a term in office, 949,195 eyeballs. (Pulse Ghana)


This implies that naturally, 949,195 people, one way or the other came across or interacted with the photo on their timelines.

Interestingly, females appeared not to be interested, as statistics show that men constituted 84.8% of the interactions on this photo.

play Female interactions on the picture were just 15.2% of the total impressions. (Pulse Ghana)


Female interactions on the picture were, however, just 15.2% of the total impressions.

Sentiment analysis by the Pulse Election Desk shows that more people had a positive reaction to the photo than those who thought the picture would generate a negative impact on Nana Addo’s election campaign.

play Sentiment analysis by the Pulse Election Desk (Pulse Ghana)


However, the total number fell short of the 60.7% people whose reaction to it was neutral.

On social media, the viral photo generated more views on Twitter than anywhere else.

The network topped the chart of social media channels where this picture was used the most, followed by Facebook and Instagram.


On Twitter, out of the total interactions, 72.4% of them were retweets, and 25.0% of them were original posts from users.


In effect, Nana Akufo-Addo appears to be playing the election campaign game so well, as a Sentiment Score of 71 out of 100 indicates that despite the idea that the photo would dent his image, it rather helped spur the NPP flagbearer’s campaign.


Get more elections updates from the Pulse Ghana Team on Twitter at either @PulseGhana or via #PulseElections. You can also visit the Pulse Election Hub.

Get more elections updates from the Pulse Ghana Team on Twitter at either @PulseGhana or via #PulseElections. You can also visit the Pulse Election Hub

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