How did the Nana Addo 'Kalypo picture' affect his political campaign? The #PulseElection Desks brings you our comprehensive Sentiment Analysis on how social media received the photos.
The picture of the NPP’s Presidential nominee which was meant to possibly mock Nana Akuffo Addo has interestingly started a social media challenge.
People who are supporting the challenge take pictures of themselves while sipping Kalypo and post them on social media.
The picture has since attracted various social media users, with the overall effect being positive.
The picture gained Nana Addo, who is hoping for a term in office, 949,195 eyeballs.
This implies that naturally, 949,195 people, one way or the other came across or interacted with the photo on their timelines.
Interestingly, females appeared not to be interested, as statistics show that men constituted 84.8% of the interactions on this photo.
Female interactions on the picture were, however, just 15.2% of the total impressions.
Sentiment analysis by the Pulse Election Desk shows that more people had a positive reaction to the photo than those who thought the picture would generate a negative impact on Nana Addo’s election campaign.
However, the total number fell short of the 60.7% people whose reaction to it was neutral.
On social media, the viral photo generated more views on Twitter than anywhere else.
The network topped the chart of social media channels where this picture was used the most, followed by Facebook and Instagram.
On Twitter, out of the total interactions, 72.4% of them were retweets, and 25.0% of them were original posts from users.
In effect, Nana Akufo-Addo appears to be playing the election campaign game so well, as a Sentiment Score of 71 out of 100 indicates that despite the idea that the photo would dent his image, it rather helped spur the NPP flagbearer’s campaign.