Decathlon French sportswear giants open maiden store in Ghana

The sports equipment giants are looking forward to breaking into the Ghanaian market after officially opening their maiden store in Accra.

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French sportswear manufacturing firm, Decathlon have officially opened their maiden store in Accra, with a vision to expand to other parts of the country in the near future.

The French sportswear giants are one of the world’s largest sellers, and have now decided to spread their wings to the West African coast.

IMG_0331.JPG play Some products in the Decathlon store 

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On Thursday Decathlon officially launched their maiden store in Ghana at the Junction Mall in Nungua to showcase to prospective buyers what to look forward to.

However, on Saturday, April 22, the mega sports shop was finally opened to the general public, with people being allowed to purchase various sportswear equipment for the first time.

IMG_0327.JPG play All kinds of sportwears can be found in the mega sports shop 

The store occupies 1.250 square metres of space and is well-stocked with products that cover over 35 different sporting disciplines.

Country manager for Decathlon Ghana, Kwasi Tabury was optimistic that the mega sports shop would help encourage Ghanaians to venture into other sporting disciplines.

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“Our basic idea is quite simple: how to make sports accessible to everybody. That is why we launched the campaign ‘Sports For All’. The idea of Decathlon is, first, to understand who our customers are, so we [can] listen to the customers to understand their needs,” he said.

He added that products in the Decathlon store are specially made for the Ghanaian market, emphasizing the affordability of sports equipment.

“Our idea is to find a way to make all Ghanaian people happy. That is why our products are very, very affordable. [We give] value for money.

“You can compare all these products to what you can have in the [other] markets. For example if you go to the Cantamanto market, our products are cheaper [in terms of pricing].

“Our products are, at least, two years warranty. Because we want to make sure that any person who buys from us has a very good product."

Also in attendance at the event was Ghana legend, Abedi Pele. The former Black Stars captain was of the view that such a shop would help develop talents in country since the equipment needed for their training would now be available.

IMG_0330.JPG play Some fans troop into the Decathlon store to purchase products

“Decathlon has brought Europe to Ghana; what I’m saying is that it gives opportunity to our youth [to develop in sports],” Abedi Pele mused.

“If you look at even the prices, it makes it affordable to all. So it has given all of us the opportunity to engage in the sports that we all want to do. Not only that, but you see, in Ghana we have only football that people are interested in. But this gives us a huge opportunity to do athletics, basketball, boxing and a variety of things.

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“So I’m so glad that our kids are going to have the opportunity to really make a choice within the sports that they want to do.”

The mega sports shop in Nungua is Decathlon’s maiden store in Ghana, and the sportswear giants are planning of expanding their scope to other parts of the country in the near future.

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